Queens Park Rangers and TokenFi Forge Groundbreaking Partnership for 2025-2026 Season
Queens Park Rangers Football Club has entered a landmark sponsorship agreement with TokenFi, a leader in real-world asset tokenization, for the upcoming EFL Championship season. The deal represents the first major integration of blockchain technology into professional football fan engagement.
TokenFi secures branding rights across QPR's training kits and Loftus Road Stadium, including LED signage and hospitality areas. The partnership will explore innovative tokenization initiatives to deepen global fan connections through digital ownership opportunities.
"This collaboration redefines the relationship between sports organizations and their supporters," said QPR Commercial Director Euan Inglis. The club plans digital activations including email campaigns and matchday content to showcase the tokenization platform's capabilities.